Marketing Agencies

Insurance for Marketing Agencies

Protect your agency from copyright claims, missed deadlines, ROI disputes, and media liability. Get comprehensive coverage designed for marketing professionals.

Unique Risks Marketing Agencies Face

Marketing agencies face specific liability exposures that require specialized insurance coverage.

Copyright Infringement

Using copyrighted images, music, or content without permission can result in expensive lawsuits.

Missed Deadlines

Late campaign launches or missed deliverables can cost clients revenue and damage relationships.

ROI Disputes

Clients may sue if campaigns don't meet promised results or performance metrics.

Defamation & Libel

False claims in advertising or PR campaigns can lead to defamation lawsuits.

Data Breaches

Client data, customer lists, and campaign analytics are prime targets for cyber attacks.

Trademark Violations

Accidentally using protected trademarks or slogans can result in costly legal action.

Essential Coverage for Marketing Agencies

These coverages are essential for protecting your agency from common risks and client requirements.

Errors & Omissions (E&O)

Professional liability for mistakes, missed deadlines, and service failures.

  • • Missed campaign deadlines
  • • Failed ROI promises
  • • Strategic advice errors
  • • Service delivery failures
  • • Client relationship disputes

General Liability

Protection against bodily injury, property damage, and personal injury claims.

  • • Client injuries at your office
  • • Property damage during events
  • • Slip and fall accidents
  • • Equipment damage
  • • Third-party injuries

Cyber Liability

Essential for agencies handling client data and digital campaigns.

  • • Data breach response
  • • Client data protection
  • • Ransomware attacks
  • • Business interruption
  • • Regulatory fines

Media Liability

Specialized coverage for advertising and media-related claims.

  • • Copyright infringement
  • • Trademark violations
  • • Defamation and libel
  • • Invasion of privacy
  • • False advertising claims

Real Claims Scenarios

These are actual claims that marketing agencies face. Without proper insurance, these could be devastating.

Copyright Infringement Claim

A marketing agency used a copyrighted image in a client's campaign without permission. The photographer sued for $50,000 in damages plus legal fees.

Result: E&O insurance covered the settlement and legal defense costs.

Missed Campaign Launch

An agency failed to launch a client's Black Friday campaign on time due to technical issues. The client lost $200,000 in projected sales and sued for breach of contract.

Result: E&O insurance covered the client's lost revenue claim.

Data Breach at Agency

A marketing agency's database was hacked, exposing client customer lists and campaign data. Multiple clients sued for data breach damages.

Result: Cyber liability insurance covered notification costs, legal fees, and client settlements.

Coverage Recommendations

Recommended coverage limits based on agency size and client base.

Small Agency

E&O Coverage $1M / $2M
General Liability $1M / $2M
Cyber Liability $1M
Annual Premium $2,000 - $5,000

Medium Agency

E&O Coverage $2M / $4M
General Liability $2M / $4M
Cyber Liability $2M
Annual Premium $5,000 - $12,000

Large Agency

E&O Coverage $5M / $10M
General Liability $5M / $10M
Cyber Liability $5M
Annual Premium $12,000 - $30,000

Protect your agency today

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